Let me introduce myself.
01
My way of working
In my design process, I focus on three main areas. While the methods I use may vary by project, these core areas remain constant and guide me throughout my work.
Actionable insights
Before starting on a new project, I like making sure I have reliable data to start with. This can be specific information derived from data analysis or insights from user interviews. The key is to ensure these insights are actionable and not vague.
Outcomes over outpus
Outcomes refer to changes in human behavior that drive business results. So when building something, I prefer to think beyond features and instead focus on identifying and fulfilling users’ actual needs.
Measurable results
Without understanding business and tracking metrics, it becomes much more difficult to identify or create impactful opportunities as a designer. Because of that, a crucial part of any project for me is tracking the results of my work.
02
& when I'm not designing…
I can usually be found outdoors, indulging in my love for photography, hiking, or reading. I find joy in discovering inspiration in the mundane details of everyday life, from the way sunlight filters through the trees to the rhythm of a bustling city street.
My passion for cultural exploration drives me to try unique experiences that broaden my perspective and enrich my understanding of humanity, all of which while having lots of fun. :)